There is no doubt that we live in an increasingly visual world, and the use of information of this type on the Internet has increased by 9,900% in recent years. Visual content is like shortcuts to reach our brain, a post with an image impacts much more than text alone, which is why the visual is so powerful.
The content may be the King, but the image is the Queen. Now, if you combine the visual power of an image and the power of words, you will get a perfect combination. Surely you might have heard all kinds of variants and specialties marketing and related terms: online marketing, content marketing, permission marketing, and many more.
But have you ever heard of Visual Marketing? To understand it clearly, let's broaden the topic a bit so that you can realize the real importance of visual marketing and how it can boost your business.
Visual marketing, also called visual marketing, is a strategy that uses visual elements, images, or videos; to communicate something, in particular, a company or brand to make a more impactful advertisement for the audience.
This strategy helps to communicate, seduce, retain, and build trust through visual elements. It can impact your audience much more than text and will help to convey the message you want to give so much faster.
Hashtags can bring you more traffic through search engines. You can tag your product in a number of ways as the subject, the brand, and the message. When anyone searches any of these phrases, your image will show up.
While talking about hashtags, Nike’s approach to using hashtags to motivate and celebrate its consumers is something praiseworthy. They share a consistent message that fans come first and their posted images are usually coupled with motivational and inspirational hashtags to engage consumers.
Curiosity is something that can make a viewer sticks to your content. Try to be creative and create suspense. For instance, an image with a man in a dessert or a girl making creepy faces can trigger the curiosity of the viewer to know the story behind the picture.
For instance, the image evokes an irony and empathy that trigger curiosity in the mind of the viewer. The audience will want to find out why a man is standing in the middle of a desert with a glass of beer. When they read the text, they will make the connection.
With the popularity of live video growing at a higher pace, going live with your video on social media is a great tactic to boost engagement. Most of the people would rather like to watch the live video instead of reading a blog.
If there is something impactful that your brand needs to say, dig deep and spread your message to the world. In 2004 Dove launched the campaign for real beauty to celebrate female beauty in every body type. Their approach evoked a worldwide discussion regarding the real beauty which helped the brand to increase their sales from $2.5 billion to $4 billion in just 10 years.
According to the professionals, it was one of the applauding approaches to grab the attention. Now that you have some amazing visual marketing ideas under your sleeve let your visual content do the talking and watch as your engagement, traffic and revenue explode.
Infographics are one of the most useful visual elements and with a lot of positioning in the followers. They serve to display data, information, or statistics visually. These graphs help to substitute the information in text and to capture it better. The best platforms to use infographics are blogs and social media. In Google, many templates and pages are available. You can create your own and get started.
Visual marketing has the power to surprise users and reinforce the brand image of the company. Digital marketing campaigns must bet on creating rich and original visual content.
In short, people want to receive information in the fastest and most fun way possible, and the visual content allows us to transmit it in this way. That makes you more likely to interact and carry out a feedback process that brings with it a greater number of conversions.