Are you gearing up to launch your brand-new social media marketing campaign? Or just finding a way to optimizing your ongoing initiative? Great! With social media marketing being the ultimate tool to drive a sale or generate quality leads, it is worth paying attention. But if handled incorrectly, it can be a dud with big time-wasting efforts that leave you with nothing but a big goose egg as the outcome. This is why as a marketer; you need to know how to carry out the plan strategically. Here are some great tips to help you out in using social media marketing like a pro.
If you often forget to publish your content, scheduling it in advance is a great way to maintain that steady activity level. Furthermore, in this way you get some time to review your post before it goes live. It is better to take some time instead of publishing an unprofessional and unprepared post.
Targeting the right audience is crucial when it comes to social media marketing. The key is to reach the right people at the right time. This is where Facebook’s “Life Events” comes into the picture. It helps you to create timely, relevant advertising which is great for a marketing campaign.
A smooth and cohesive visual experience is also important to grab the attention in social media. An aesthetically appealing, well-designed ad is definitely going to catch the eye of your audience. But what if the audience finds an awful looking landing page after clicking through it? It will be a major turn off that will lead you to a loss of sale or lead. Hence, it is important to have a well-designed content from beginning to end, and your landing page must match up with the ad in appearance as well as messaging.
Hashtags are great for rising the awareness of posts, and it also makes content more discoverable in social media. You may have noticed that tweets with 1-2 hashtags grab more attention than those with no hashtags. So, make sure to add trending hashtags that are relevant to your brand.
As we all know, images can draw more attention than text and thus increase engagement. Although you don’t have to use images in every post, it must be a part of your social media marketing strategy. You should test different types of images for different campaigns and analyze the result. This way you will find images that work well for each of your campaigns.
Social media marketing is not a one-way street, and it requires your response to gain user engagement. You must respond to every new follower by addressing their issue, answering their queries and commenting.
If you think an audience is interested in particular information, you can tag them when you post something relevant to their interest. Also, insert links into your post as per your goals so that followers can get to know what to do next. You can add links to your website, blogs and use call-to-actions to persuade the users to take action.
Lastly, just stay focused and put the above tips to work and you will be stunned at the ROI and amount of followers that you will reap.
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