Not seeing the sales figures you expected? Or perhaps you are not getting enough traction with your marketing campaigns. No matter what drives you to think about influencer marketing, we appreciate your decision.
The age-old marketing strategies of shiny and over the top ads now hardly grab the attention of today’s consumers. In the techno era where any information is just a click away, any manipulation and exaggeration are likely to fall flat. Today’s smart consumers rely on their own trusted sources and verify the authenticity of the product before making any purchase.
This is why Influencer marketing is quickly gaining ground over many other marketing tactics especially in the ecommerce field. It is the hot new marketing strategy that has proven to be unbeaten in driving a higher marketing ROI and better sales. Wondering how to use this game- changer strategy for boosting your ecommerce sale? Read on to find out.
Let's get started with the very basics. Influencer marketing is a technique used by businesses to drive a brand’s message to the larger market. Instead of promoting the products or service directly to a large group of consumer, the businesses instead hire influencers to get the word out for them.
The Influencers can be any blogger, celebrity, or ordinary people with a huge number of followers that trust their word or opinion.
At its core, it is a word of mouth-style approach usually delivered using social media platforms. Whether it is a single celebrity with millions of followers or dozens of ordinary people with just a few hundred followers, having influencers spread the message you’re your service or product is a potential form of a peer-to-peer recommendation that can be highly beneficial for your e-commerce business.
Start with creating an influencer persona
The first thing that you need to figure out is what type of influencer you are looking for before scoping out influencers. After all, not everyone will make a perfect match for your brand. In fact, it is like to have only a handful of influencers that are apt for your business, and that’s okay. It is better to have one influencer who meets the brand’s vision instead of 100 who don’t.
So, deal with this in the same way you would do for customer research. Creating influencer persona will give you a clear picture of exactly the type of influencer you want to work with. Consider some factors like age, location, and industry.
However, focus more on goals and values instead of typical buyer persona. If the influencers don’t go with your brand or product value, they’re not going to be a good match for you. So, before putting extra effort into scouting social media for hundreds of influencer, it is worth putting in the extra work to create an influencer persona for your brand. Remember, opting for the wrong influencer can lead your way to a lack of sales.
There are many platforms to choose from the obvious like Instagram and Facebook to the more obscure. Well, it’s tempting to promote your product on a big platform of millions of audience, but it is not certain that people will always respond. Biggest platforms are not always best option to go. But your product can catch more eyes when you have an influencer with a devoted following.
So, look for a specific type of influencer who posts on a particular platform. For instance, if you own a fashion brand, an influencer who regularly posts about their looks can make a perfect fit.
Put as much thought into selecting a platform as you put into selecting an influencer. Many factors should be taken into account while settling on a platform to target.
First, look for the platform that has devoted audiences in your niche. Checking the number of comments the influencer gets is a great way to determine audience devotion.
Looking for something different than product reviews? A large number of influencers are there who can create entertaining content for your brand. Take a cue from Zach King who has 20.9 million followers for his cleverly edited videos. Even brands like Coca-Cola, Disney, Pixar, and Crayola prefer his work for their high profile campaigns. Here is a creative glance of his work in collaboration with Oreo that features him dwindling with the cookie turning into a giant size.
This short video garnered 9 million views on Instagram. From this, you can imagine how powerful the influencer marketing campaigns are. You can also get this huge benefit for your brand or product by collaborating with creative people with a huge fan following.
Influencer marketing can be turned into a most powerful marketing strategy for your business when you do it right. Now we are living in a world of influence with social media, that is more amplified than ever before. When your product or service gets a celebrity endorsement or a shout out from a famed YouTuber, your ecommerce sales are going to soar. Your brand can earn a devoted following just with an influencer campaign. Now as you know some effective strategies to enhance your ecommerce sale go ahead and give influencer marketing a shot.