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Ways Artificial Intelligence Is Changing the Game of Digital Marketing

Ways Artificial Intelligence Is Changing the Game of Digital Marketing

Today, Artificial Intelligence is a technological buzzword that sounds something robotic out of a science fiction movie. It usually creates an impression of robot butlers and android killers. But the truth is, artificial intelligence is all around us, and we are already using it. It is the newest trend that is taking the digital marketing industry by storm. However, the potential of this powerful technology may not be fully understood by all marketers just yet.  

Impact of Artificial Intelligence On digital marketing 

With each passing day, AI is getting more impressive and powerful. It is showing its impact through processes, for example, Big Data, the Internet of Things and Machine Learning. From reaching the right audience to increasing ROI, AI is reshaping the world of digital marketing space. It is reinventing the marketing space by seamlessly empowering the digital channels to enhance productivity and unlock more opportunities. 

In the form of machine learning, AI is heavily influencing every second American billboard.  Unleashing the power of data analytics and big data, the powerful technology is making product development intellectual in unimaginable ways with intelligent automation. Moreover, the AI-enabled digital marketing processes are enabling the digital marketers to create relevant, personal connections with their prospects and customers.

Here are 4 ways artificial intelligence changing the face of digital marketing. 

More Personalized User Experience

For a marketer, content is the key while for a business customer is the king. So, when the content marketing strategy is aligned with artificial intelligence, the result will be nothing sort of ground-breaking.  It is essential for a brand to reach the target audience who can bring value to your brand and its assets. AI-based Digital Marketing makes it simpler for marketers to reach out their target group people. It helps in finding people on the basis of their searches, buying behavior, and interest, focus, demography, and other aspects.


Chatbots are a significant example of AI interference used for enhancing user experience. Programmed to mimic conversation based on the data received, chatbots act as a virtual assistant for the customer to assist with day to day activities. In fact, over 100,000 bots have created in the Facebook Messenger app. 

Soon the traditional chatbox is going to be replaced with a multi-dimensional communication system with features like voice and touch. Giving an impression of speaking to a human, the advanced Chabot will personalize the whole experience for users. 

Augmented reality

This is another aspect of Artificial Intelligence that can enable the user to see and feel the product before purchasing it. This is will definitely make the decision-making process easier for the consumer as they can perceive the order even before purchasing.  On the other end, the faster response from the customer will increase the revenue of the business.  

Predictive Marketing

Have you ever wondered how you get exactly the type of online videos you would like to see in the recommendation? Also, you might have noticed that apps you use for shopping immediately list out products you may want to buy. How is it happening? The answer is through Artificial Intelligence.  The Artificial Intelligence is actually operating behind the veils to conduct such predictive analysis.  Each time the user searches on the web, new data is created and collected for AI analysis. Based on the data that reveals about user’s needs, behaviors, and future actions marketing is optimized to supply the most relevant information. 

Image Recognition

Image recognition was restricted to determining the isolated objects in an image. But the AI – enabled software now makes it possible to get into the details of the description of an image. Do you know the Amazon’s latest brainchild Amazon Recognition is able to recognize human faces, emotions involved and objects? This makes a lot of processes easier to a great extent. For instance, the banking and financial sector can use this technology for faster payment processes and improving customer security.

Moreover, social media is also hugely impacted by the visual content.  A tweet with captivating images get 150 more tweets and Facebook posts with images earn 2.3 times more engagement. Such a huge amount of images can be leveraged by AI software to recognize consumer patterns, behaviors, and needs.