Are you also one of those who think “I don’t need a website for my business, maybe because it’s already performing well?”
Don’t you still have an email address because you think your postal address is enough to help visitors reach you?
If your response to any of these questions is affirmative, we advise you to rethink.
Well, no matter whether you run an online business or an offline store, having an email address and website is a must. After all, we are living in a digital era.
Now, let’s discuss how a website and professional email address can benefit your business.
Reach a Bigger Audience
Think, what is the first thing people do while searching for a great restaurant or an amazing bakery? They just Google it. The taped-up street signs and cold calls may not be enough in this online era to stand out among your competitors.
With more than 2.4 billion daily users on the internet, online presence has now become a great tool to promote the business. You are missing out billions of customers just because you can’t invest some hours and a little money for creating a website.
# Credibility and Professionalism
You know how hard it is to convince someone that your product is genuine. Having a website makes it easier for you to earn the trust of the customer.
A well-structured website can make you legitimate and professional in the eye of your customer.
# Convenience and Accessibility
How will if you feel if you can earn money even when you are sleeping? Yes, that’s what you can do with a great website.
Your bricks-and-mortar location may not be able to serve the customer 24 hours. However, with your comapmy website, your customer can see or even buy your products 24 hours a day, 365 days a year.
When you have good, helpful, and informative content on your website, it will serve as your customer service representative and bring potential customer for you.
If you are just starting out your small business, you may think that a professional website is not something that you can afford. But the truth is that you can’t afford not having it.
Although it may require little investment initially, once it’s up and running, it will get you a great return on investment.
Creating a website is quite cost effective as compared to other business promoting media such as commercials, promotional materials, networking events and newspaper ads.
# First impression counts
The right first impression goes a long way in earning a long-term customer.
Suppose you managed to convince a potential customer to buy your product or a potential client to invest in your new project.
But they might not find you reliable enough to invest in your product if you don’t have a professional email address.
Trust is something that is difficult to gain in this internet driven world. So, the enterprises use all the possible tactics to win over their customers’ confidence. Email is an easy and efficient way of communication when it comes to business. It is hard to trust anyone who doesn’t even have an email address.
But why to have a professional email address when the personal email can serve the purpose?
If this is what you are thinking, answer this simple question.
If a customer gets an email from Alex88@gmail.com and Alex@amazon.com, what will seem more reliable to him? Obviously, the professional one, right? The unprofessional email address is likely to remain unopened or move to the spam folder.
Sending an email require just a message, recipient's email address and a click to send. And the recipient receives the email immediately no matter where he is.
On the other hand, postal mail and faxing are more time-consuming. Also, emails cut down the formality of a phone call and convey all the crucial information.
Now, you know how important email address and website are for your business. So, let’s create one today.
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