In each new business project, achieving profitability is associated with good with controlling the financing needs and resources of the business as well as the expenses incurred. This task of analysis and planning will not only help us to mark a strategic path for the company but will also provide the key information so that collaborating agents such as investors place their trust in you. But what is it that draws the most attention to a potential investor? What elements are especially critical in our business plan?
Therefore, in this article, we bring you the step by step guide to carrying out a more than satisfactory presentation.
Whenever possible, open your speech by telling a real story of a customer case that identifies the problem that your product or service aims to solve. Avoid using too technical terms; instead tell the story from the customer's point of view, using their real names and challenges. Keep the tone simple and realistic. In the end, what people will remember will be the stories you tell, so it’s essential to have some compelling customer stories ready to share.
Many entrepreneurs present their business as if they are selling car parts. Many think that it is necessary to speak all the details of the business, in the first presentation, but that makes them seem anxious, tense, and nervous. The investor likes to relax and understand the tone of the business, less is more, it is like a tuned instrument. Prioritize the most important things that need to be shared and focus on them. Always remember paused breathing to oxygenate the brain. And, you will see, these simple actions will make you have a more convincing, focused, and well-planned speech.
High scalability, low cost, and potential for rapid growth are some of the characteristics that are most sought by investors in startups. Therefore, the pitch should address the financial projection of the business, citing elements such as the costs involved and the potential for collection in 5 years.
However, don't be tempted to overdo it. Thus, try to keep everything simple and clear, for your audience, or your entire project may lose credibility.
Adopting an objective language is the key to the success of a pitch. After all, it is essential to remember that you have little time to pass on a reasonable amount of information. That said, there is no point in filling time with complex data, as this will make it difficult for the audience to assimilate.
The tip is to focus exclusively on what your audience needs most to understand for you to reach your goal. Thus, if you have a list with 10 metrics relevant to the future of the enterprise, filter them, and use only those considered essential. There is no room for frills, just information.
If they don't believe in you, they won't invest. Although physical support is essential, it is not recommended that you attach yourself to it throughout the presentation. Your personality must be visible through your words.
However, avoid procrastinating and get straight to the point. The objective is the financial contribution to your project. As such, you will need to be confident and not stutter. Showcase your skills without appearing pretentious.
The last point when presenting a project to investors includes acknowledgments. Always be grateful for the time they have dedicated to you and their interest. It is highly recommendable that you lean on a PowerPoint slide presentation that visually explains your argument. Make slides with little text and numbers, keeping in mind that it is only a script of what you are going to present. Investors must focus on you.
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