More than 60% of users participate in Facebook groups. There are more than 1.5 billion searches daily within the social network itself. There are groups of the most varied types, of buying and selling bicycles, Harry Potter fans, and lovers of literary works, groups for job searches, music, cooking, and a multitude of subjects. Some of these groups seek only entertainment and information sharing on specific subjects. While others, seek to sell or buy products, find jobs, and even look for relationships.
This shows there is a group for all types of tastes. So, you can understand that Facebook groups are spaces within the social network, where people who are interested in the same subject come together to share and follow the information. And is it possible to use these groups to integrate your company's marketing strategies?
Let's find out! Here are some quick and simple ways to utilize Facebook groups to generate some potential leads.
The first and most obvious step is to find or create a group to post in. So you have 2 options (either create your own Facebook group or join already existing groups). However, as your major goal is to generate leads for your business, the latter option seems better because you will have an established audience to work with. Although creating your own group can also help you with lead generation, but it will take more time to set up, grow, promote, and ultimately maintain the group.
Starting a conversation and then moving the people toward your offers is a smart way to generate leads. When done right, the strategy can be quite effective to make people consider your offer. Networking or connecting with new people (at least 5 to 6) each day can help you to drive more leads and sales.
But when it comes to posting some content in the FB group, many things come to our mind. Many entrepreneurs wonder whether they should post something funny and entertaining or something quirky and corny.
Well, first of all, stop posting the links to your websites or any company logos. How are you going to evoke curiosity about your offers when you are already informing everything about your products, services, and opportunity?
Something quirky and corny is fine but make sure to post it with something valuable information. Focus on solving people’s problems, or educating about your products or services. Being funny is definitely a great way to break the ice (as entertaining content makes people laugh and enjoy what you say). Using such tactics can help you get your group to the bigger picture.
You can’t just post an irrelevant video or blog in a group and expect a flow of leads. The key is to find relevant groups that include your target audience. Also, don’t just post straight to a capture page as people will first want to look for some value before seeing your contact information.
Whether you are commenting on a post, asking a question, or sharing a link, make sure it is relevant to the audience. (Publishing posts too often on multiple groups at the same time can be flagged as spam)
In this way, you will catch more eyes and get more clicks from your members. Try to become a valuable participant in your group instead of being someone who desperately wants to generate leads. Posting relevant and valuable content will lay a strong foundation of trust with your Facebook group members who can be converted into potential leads in the future. (You can also share the content on your website that is used to generate leads and share links to that content on your relevant Facebook Groups.)
Allow your group members to post about a specific topic each day using Daily Theme Prompts. Decide a promotional day when your group can share their latest blog post or product (or post pictures of your product or place of business). This will offer a chance for the group members to share about themselves and set expectations while strengthening the bond.
The initial engagement rate of your posts and comments might not be that great. But when you show consistency, it will be automatically going to catch the attention of more group members.
You become a member of a community by joining a group, but that is not enough. Show up in it consistently and showcase your expertise, share something valuable (provide tips, post-thought-provoking questions, and congratulate people for their wins). In short, interact with your group members in the similar way you would at an in-person meeting and be visible.
Hope the ideas explained in this post will help you generate a continuous flow of leads using a Facebook group. Although Facebook is continually evolving, the above quick and easy ways will help you start on the right foot.
Building a successful business and marketing takes time and effort. Once you create your Facebook Groups, be sure to foster your new leads and consult with the expert SEO professionals for the best possibility of conversion.
© 2020 THE TECHNOLOGY HEADLINES. ALL RIGHTS RESERVED.