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Raul Gomez Appointed to Director of Sales, Americas to Support Nor1 in LATAM Market

Raul Gomez Appointed to Director of Sales, Americas to Support Nor1 in LATAM Market

Nor1 expands team to meet the growing demand for advanced upselling platform in Latin America

Silicon Valley, CA – Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the appointment of Raul Gomez to Director of Sales, Americas. In this position, Raul will be responsible for driving revenue through sales and promotional activities, while focusing on expanding Nor1’s reach in the LATAM market. He will play a critical role in ensuring Nor1’s innovative products and solutions are uniquely positioned to attract all levels of hotels, from large hotel groups to independent hoteliers. 

A graduate of DePaul University and Rollins College, Raul comes to Nor1 from RMS, The Hospitality Cloud, where he served as Senior Sales Executive, acquiring and exposing new clients to their PMS and POS systems. Raul is an experienced Saas Director of Sales with demonstrated expertise in negotiating, budgeting, and marketing planning. 

“I am excited to have been given the opportunity to join the Nor1 team,” says Raul Gomez. “I believe Nor1 delivers the perfect solution to upsell in any market, including a downturn. What attracted me was the machine learning and AI technology that is designed to adjust to market conditions, while ensuring a positive guest experience and increased revenue for the property. I am confident my previous experience in PMS, POS systems, and the LATAM market will help me guide Nor1 customers to the best solution for needs, whether they are an enterprise or a stand-alone hotel.”

Nor1’s team is leading the industry in innovations with its real-time decision engine that uses machine learning and AI. Nor1’s technology gives hotels real-time, data-driven, personalized pricing, and merchandising solutions at every stage of a guest’s journey. Using decision intelligence tools, they provide upselling and upgrading opportunities to guests at the perfect time, which enhances a guest’s stay and generates more revenue for the hotel. 

“Raul is a dynamic professional with extensive knowledge in hospitality technology and a background spanning over eight years in executive sales roles,” explains Kevin Lockert, Chief Commercial Officer at Nor1. “His experiences driving sales for RMS, Rosen Hotels & Resorts, and Hyatt Hotels Corporation speak to the level of commitment he brings to the table. I’m confident his mastery of our predictive analysis and AI architecture will be a powerful asset as he works to maximize our revenue goals by showing prospective hoteliers how to upsell to guests at each touchpoint. We’re thrilled to have him join our team to support our LATAM efforts in the new year and beyond.”

Nor1’s suite of products includes PRiME®, eDirect, eReach, CheckIn Merchandising, eXpress Upgrade, eStandby Upgrade®, and Upsell Intelligence Platform, which use powerful algorithms on more than 100 million unique buyer behavior records and 500 million upsell offers to identify underutilized inventory and provide targeted offers to help increase hotel’s revenue and operations efficiency. 

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Investors include Concur Technologies, Goldman Sachs, and Accel Partners.

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