More often than not, you might have concerned a lot about the promotion of your business or brand. At present, since you are in the early stages of your startup, you may not have a huge amount of cash to spend on marketing. Because you are running short of adequate amount to promote your business or brand, that does not mean there are not effective ways to get your brand out there.
Long ago, before the advent of the Internet, small-scale businesses only had limited ways to market their products, such as printing out fliers and sponsoring a few local events. But now, there are plenty of opportunities out there on the Internet—the only thing is you just need to know where to look.
Given below are certain methods to promote your business online that is completely free of cost:
Whatever the ads you want to publish or the offers you want to make known, you can simply do it through social media. For example, you can tie in your ads and offers on your Facebook page. Or else, you also can have a direct channel with your customers on Twitter. You can even try LinkedIn. It is another way to help your startup both at the personal and business levels. Join in the LinkedIn business group, and there you can have a chat or post your brand or product promotion information.
Register your business on Google, Yahoo, and Bing. If you register your business with “Google Places”, it allows your business-related information to be found more easily on Google searches and it shows up on Google Maps. For that, you have to fill out the form and register, then get your business verified through their confirmation mail or a phone call. As simple as it is!
Yahoo also has a big database of businesses called Yahoo! Local. It is free. It takes only a matter of minutes to register your business in Yahoo. Microsoft’s Bing also has a similar service. In Bing, claim your listing, complete your listing profile, and verify your listing. That’s it.
If you want to promote your business, you need to connect with your customers. How can you connect with your customers with free of charge? You can do that through a blog. Blog is a way to connect with your customers more directly. Not only that, it helps your company get its name out through followers. But one thing you have to keep it in mind. You have to constantly update your blog or else you will end up losing the real purpose. An inactive blog is worth nothing.
Mentioned above are just a few ways to promote your business online free of cost. There are even other free ways of promoting your business. The only thing you have to do is just think out of the box and be creative. So relax and focus on getting customers.