Instagram is an excellent marketing platform that entrepreneurs can use to help themselves grow their business regardless of the sector. If you use Instagram for your business, it's essential that you take advantage of the Instagram hashtags. Indeed, they are an invaluable resource for increasing the reach and authority of your brand.
The organic range is increasingly decreasing - cash is king. Without paid posts, it's hardly possible to get results. Instagram hashtags can help a bit here to push the content organically. However, we know that finding the best Instagram hashtags for your business is a difficult task, no matter the knowledge you have about social networks. Therefore, we have created this article to help you understand how Instagram hashtags work for business and how you can find the best Instagram hashtags for your own content.
An Instagram hashtag is a word or series of words, that is marked with a (#) and is used in the description of a message, or in the comments section. These hashtags help Instagram organize and categorize content, allowing the platform to present the right content to the right users.
While it isn't necessary to hashtags every post you make on Instagram, using one can help make your post more popular with those interested in the topic. If you are a frequent user of social media, it is likely that you have already seen hashtags in news feeds.
Instagram hashtags have many different uses and benefits in relation to business. Here are some of them:
Earn more Likes – Instagram users who are interested in a particular domain are likely to search for the related hashtags. When you use Instagram hashtags with your content, you give these users the chance to access your content and learn more about your brand and your business, so it's a good idea to find the best Instagram hashtags for the products you own.
Have more followers – Instagram users who are interested in a specific niche are always looking for more content related to it. Using the right Instagram hashtags is one of the best ways to get more followers on Instagram. This expands your reach, allowing more people to discover your content. If they fall on your account through Instagram hashtags and discover that you are posting content that is relevant to them, they will likely follow your account.
Make more Sales – Hashtags on Instagram are not just a way to increase your popularity on your company's social networks. If you use industry-specific hashtags when promoting one of your products, you are likely to grab the attention of users who may be buying something related to that content. This means that you will be able to increase sales of your store with well thought out Instagram hashtags used in combination with compelling content.
Follow the performance of your Instagram hashtags – If you have an Instagram business profile, you can use the post statistics to measure your success in terms of reach. Not long ago, Instagram added the option to analyze the effectiveness of the hashtags you use. You can do this by looking at the number of views or impressions on your posts.
Putting hashtags in your Instagram bio – Another big update with Instagram hashtags includes the option for you to add clickable hashtags and usernames to your Instagram bio. This means that you can build an effective Instagram bio and promote your favorite hashtag directly from your account.
Use hashtags in your stories – When you add an Instagram hashtag to your story, it becomes searchable from the Search & Explore page. So, if someone is looking for the hashtag, he could see your story in the queue of stories at the top of the page.
Now that we have covered the benefits of using them, it's time to explain how you can find the best Instagram hashtags for your business. Instead of using the most popular Instagram hashtags, it may be better to use Instagram hashtags that are more relevant to your business.
This will increase your chances of being recognized by your target audience or industry. It is important that you are strategic about the hashtags you use. Here's how to find the best Instagram hashtags for your account:
Do all the searches on your audience – If you're just going to add a popular Instagram hashtag at the end of your Instagram posts, you will not have much success with your target audience. What you should do is look at what interests your audience and what they are looking for. Try to include the (#) that your audience is looking for.
Research your competitors – By looking at which Instagram hashtags your competitors are using, you can get an idea of the Instagram hashtags that offer the most engagement. This does not mean that you have to compete or copy these exact hashtags on your Instagram posts, but they might end up giving you a better idea of what your posts should look like.
Use the Influencers – One of the best ways to learn which Instagram hashtags to use is to look at the influencers in your industry relevant to your business. You'll be able to say a lot about it by analyzing the hashtags they use and the commitment they get on their positions.
You just have to make sure that your company’s Instagram page is solely devoted to the business rather than personal photos. Make a business Instagram account if you don’t already have one. Fill out your profile entirely, add a catchy bio, and include a link to your website. This will direct Instagrammers' right to where you want them to go and buy.
Don’t make your Instagram name something that is hard to find, and be sure to keep your profile photo consistent and simple. A brand logo works great. Give followers exclusive offers through the photos you share, such as discounts and promotions. Be sure to geotag your images if you’re at an event where you’re making sales so that customers will show up to buy. And don’t forget to run ads on Instagram. The beautiful thing about Instagram ads is that they look just like regular posts.
If you follow these steps, you’ll be driving sales to your website right from your Instagram feed in no time.
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