The world of fashion has undergone a tremendous shift in recent years. With the rise of disruptive, tech-driven business models, the Fashion & Apparellandscape has become increasingly competitive. Combined with this globalized competition and technological disruptions, evolving consumer needs pose a significant challenge for businesses operating in this sector. Digitization is now shaping the way customers think, shop, and share their experiences,thus making them more empowered than ever. And with this newfound empowerment, the consumer has well and truly become the king.
As the world moves further and faster into a thriving technological age, so must the way of conducting business.