The top concern of any executive team is figuring out ways to grow sales and increase profits, ideally at the same time. However, increasing both revenues and margins concurrently is daunting and doing so consistently requires hard work. Volatility in markets, increasing globalization and competition, changing buying practices, commoditization, and other major business trends are not making life any easier for executives to strike the right balance and succeed.
However, organizations can achieve these dual aims and generate profitable growth by mastering solution selling, achieving pricing excellence, and managing recurring revenues. Quote-To-Cash application suites play a central role in helping enterprises dramatically raise their game in each area by automating and improving the process between a buyer’s intent to make a purchase and fulfillment on a transaction.
Leveraging this technology, the Word & Brown General Agency, a leading Quote-To-Cash solution provider based in Orange, California, delivers prompt, knowledgeable service and extensive sales support to all broker partners.
The Inception and First-to-Market Innovations
The Word & Brown General Agency began in 1985, when co-founders John M. Word III and Edward J. “Rusty” Brown, Jr. launched the business as a distribution resource for health insurance brokers.
By developing a new quoting system, initially known as Quot-O-Matic®, Word & Brown assisted brokers in delivering the best group health plan options to small businesses. It was the first general agency-developed market comparison quote engine that allowed brokers to easily assemble quotes from multiple insurance carriers into one consolidated proposal for their clients. Other innovations followed, including:
In the near future, Word & Brown will introduce a new mobile app, WBBroker. The app will give brokers the ability to quote, run provider searches, and track cases in underwriting. Brokers will also be able to follow a case from submission to approval and see the status of each group. This includes the ability to respond to pending items on a smartphone, so important requests do not hold up a group from approval.
Jessica Word, president of Word & Brown General Agency, says, “We offer the most diverse carrier and product portfolio available to brokers in California and Nevada.” She adds, “We have partnered with some of the most recognized brands regionally and nationally to give brokers and their customers access to the products and services they want and need. Word & Brown’s legendary ‘Service of Unequalled Excellence’ and one-team approach back it all. We deliver to brokers everything they need to serve the diverse needs of their business clients and clients’ enrolled employees and dependents.”
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